Google has changed its typeface for the 6th time in just under 20 years, less than a month after the major restructuring of the company that gave rise to Alphabet
Basically, Google has made a top to bottom brand standard. This is fundamentally a detail created to help with consistency over all teams taking a in an extensive variety of uses. This included aides for screen and print – for everything from the now responsive Logotype, to the crisply vivified ‘Google Dots’ that highlight a user’s knowledge or activities. They even considered how this was actualised over all sub brands and items including the likes of Google Maps and Google Plus.